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Values & Ethics

Last updated: May 5, 2025
 

This Values and Ethics Statement sets out the principles, standards, and commitments that guide all activities undertaken by GR8R Manchester (“we,” “our,” or “us”). It represents a binding pledge to our audience, collaborators, and the communities of Greater Manchester to operate with integrity, transparency, fairness, and accountability.

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1. Core Values
We commit to upholding the following values across all content, regardless of format, platform, or partnership:

 

  • Honesty

  • Transparency

  • Positivity

  • Fairness

  • Equality

  • Impartiality

 

All content must reflect these values. No content will knowingly compromise these principles in pursuit of views, engagement, sponsorship, or other external pressures.

 

2. Content Scope and Limitations

GR8R Manchester will not produce content that promotes political or religious views. Political coverage will be limited to factual reporting of significant events, presented neutrally, with comments disabled where appropriate to protect impartiality. Religious coverage may focus on architectural, historical, or cultural aspects of buildings or traditions, but not on promoting or critiquing belief systems.

 

3. Community Collaboration

We are committed to telling stories with communities, not merely about them. This includes:

 

  • Seeking contributions, interviews, and insights directly from people within the communities we feature.

  • Encouraging audience interaction and feedback via social platforms.

  • Actively listening to and addressing constructive criticism to improve future content.

 

4. Authenticity and Accuracy

All content requiring factual claims will undergo appropriate research and verification from multiple credible sources prior to publication. We pledge to correct any factual errors brought to our attention in a timely and transparent manner.

 

5. Voice and Identity

GR8R Manchester is committed to maintaining a friendly, relatable, and accessible tone that reflects the voices of local residents. We are not a corporate entity; we are operated by individuals living in Greater Manchester, with the shared goal of showcasing the region’s diverse communities authentically and respectfully.

 

6. Unique Positioning

We differentiate ourselves by being independently run by local people, not external corporate interests. We aim to balance nostalgia, pride, and contemporary storytelling, ensuring that every piece of content uplifts, informs, or inspires without resorting to superficiality or sensationalism.

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7. Measures of Success

Our success is measured not solely by metrics such as follower counts or views, but by trust, recognition, and positive impact within our communities. We seek to be a trusted source of recommendations, a platform that uplifts small businesses, and a space where communities feel represented with pride and accuracy.

 

8. Audience and Community Involvement

GR8R Manchester exists to serve locals, tourists, expatriates, and all who care about Greater Manchester. We welcome all ages and backgrounds. Our goal is for audiences to feel proud, nostalgic, informed, or inspired after engaging with our content. Audience input will continue to shape and guide our editorial direction; we view our platform as a shared space with our community.

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9. Sustainability and Operational Integrity

We recognise the importance of sustainability for our creators and team. We commit to proactive planning to prevent burnout and ensure long-term viability, including maintaining editorial calendars, setting realistic production goals, and prioritising health and wellbeing.

 

10. Sponsorship and Partnership Policy

GR8R Manchester accepts sponsorships and partnerships under strict conditions to preserve impartiality and trust. Sponsorships must not create a conflict of interest with the content they support. Specifically:

 

  • A sponsor cannot directly fund coverage of their own business, product, or sector.

  • All sponsors will be vetted for alignment with our values, ethical conduct, and reputational integrity.

  • Where possible, we will obtain independent financial advice to confirm the legitimacy of a sponsor’s funding and business operations. 

  • We reserve the right to reject or terminate partnerships that conflict with our mission or undermine our impartiality.

  • We will not accept sponsorships or partnerships that require editorial control or compromise of content integrity.

 

11. Ongoing Commitment

We acknowledge that communities, stories, and expectations evolve. GR8R Manchester commits to ongoing reflection and review of these values to ensure relevance, accountability, and responsiveness to those we serve.

 

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Disclaimer: This Values and Ethics Statement is a public declaration of GR8R Manchester’s principles and standards. It is not intended to create legal obligations or rights enforceable by law. GR8R Manchester reserves the right to update or amend this statement as necessary to reflect evolving community needs, operational practices, or legal requirements.

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